Canon: See Impossible
Role — Lead Designer Client — Canon Studio — Jam3 URL — http:/seeimpossible.usa.canon.com
The goal of this project was to help illuminate the lesser known aspects of the Canon brand. People are very familiar with their camera lines, but perhaps not as familiar with their self publishing services. We worked with GREY NYC & MELD to help bring these concepts to life through an immersive interactive web experience. We designed a fully interactive WebGL 3D cube that mimics the canon logo as the main site menu, each side of the cube representing a different area of the site. It was my responsibility to plan out the user path, as well as design each concept vignette, and establish the motion guide.