Diadora: Bright Delivery
Role — Lead Designer Client — Diadora Studio — MediaMonks URL — http://makeitbright.diadora.com
The initial concept was brainstormed internally at Mediamonks. It was my job to flesh out the initial ideas into a working interactive experience. We released the site in three different phases. The first was essentially a sign up form for potential runners, the second was a “live run” experience that allowed users to track and follow the current runners in real time. The third and current phase is the documentation of all the runner’s journeys. The user can interact with multimedia positioned along a timeline of the event learning more about each runners’ inspiration and motivation for joining the race.
We have a fantastic team of unbelievably talented creatives at MediaMonks. Bright Delivery was the marriage of a small group of creatives, developers, photographers, videographers, and animators all working together with a common purpose of creating a stellar interactive experience.