Role — Lead Designer Client — Google Studio — Jam3 URL — https://www.youtube.com/e3
We were asked to create a youtube hub that would pit game trailers against one another in an epic battle. We went through extensive brainstorming sessions were we attempted to gamify the voting system. In the end, simplicity triumphed and we designed an upvote/downvote system that was familiar to gamers. It was my responsibility to create an interface that was not only appealing to gamers but was able to communicate the necessary information. I was heavily inspired by HUD designers, and used this style to inform my design.
I art directed not only the web experience, but also the advertisements. These promotional pieces were viewed by over 32 million people.