Sakura Dream

Role — Lead Designer    Client — Google/Lux     Studio — Jam3     URL —


Sakura trees represent beauty and spirit. For two short weeks, all over Japan, people gather to celebrate this traditional milestone.With the aim being to promote Lux’s limited edition Sakura shampoo, we designed and developed an experience that allowed users to plant virtual Sakura trees anywhere in the world.
Leveraging Google Street View, users could “plant” and interact with fully blooming Sakura trees, and share them with their friends.Reaching over 700,000 unique users in one month, over 500,000 bottles were sold – exceeding sales targets by 960%!