Seven Digital Deadly Sins
Role — Lead Designer Client — The Guardian/NFB Studio — Jam3 URL — http://sins.nfb.ca
A voyeuristic look into how the traditional deadly sins relate to digital life. The NFB came to Jam3 with this fantastic concept, and it was our job to flesh it out into an an experiential interactive documentary.
It was my responsibility to art direct and design all of the interactive elements and plan out how the site would flow content. I worked closely with illustrator Ben Barry in visualizing the various stories we received from the Guardian, and directed all the motion graphics.
This project has gone on to receive quite a bit of industry recognition. It has been heavily awarded and has been featured in many industry publications including Communication Arts and Applied Arts.