NYC
BOOKING FOR JUNE 2025
adidas DSG XR
YEAR2022
CLIENTSadidas
Dick’s Sporting Goods
STUDIOMediaMonks/Jam3
SOUND DESIGNBoombox
PROJECT TAGSMixed Reality, Web, Motion Design
adidas approached us with a challenge. Create an engaging XR experience to promote their new Predator boot that guests can scan in-store at select DSG locations, and make it scalable to support re-skinned future launches.
Guests would engage with the QR code beside the in-store product, and launch an XR experience that told the Predator story through hand-crafted 3D sizzle reels that beautifully showcased each feature.
Promotional Reel
WebGL Captures
3D & Motion
Pre-Rendered Feature Reels
Info & Key Credits
RESPONSIBILITIES
Creative Direction
Design Direction
3D/Motion Direction
Interaction Design
User Interface
User Experience
Creative Strategy
CREATIVE TEAM
CREATIVE & DESIGN DIRECTORAdam Romano
DESIGNDanilo Nagura
Lauren Grudzinski
3D/MOTIONAndrea Arice
Charlotte Lucas
Kousha Motamedi
Miguel Oco
Ivan Rys
Branko Jass
Ivo Diependaal
Mauri Vio
Chris Chan
TECH & PRODUCTION
DEVELOPMENTWilliam Chan
Edgard Zavarezzi
Amelie Rosser
Fabio Toste
PRODUCTIONKaitlyn Lacy
Nicole Black
Shannon Kennedy
Strategy & Experience
STRATEGY DIRECTORJack Wilkinson
UX
Yushan Chen
Awards & Press
AWARDS
0522THE FWA FWA of the Day
Adam Romano
Creative & Design Direction
BOOKING FOR JUNE 2025