adidas DSG XR







adidas approached us with a challenge. Create an engaging XR experience to promote their new Predator boot that guests can scan in-store at select DSG locations, and make it scalable to support re-skinned future launches. 

Guests would engage with the QR code beside the in-store product, and launch an XR experience that told the Predator story through hand-crafted 3D sizzle reels that beautifully showcased each feature.



Promotional Reel



WebGL Captures


3D & Motion
Pre-Rendered Feature Reels




Info & Key Credits






Awards & Press






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