adidas Ozweego 2048







To celebrate the launch of the FW19 Ozweego, adidas partnered with Hypebeast to reimagine the future of footwear retail. Together, we created an immersive digital experience that transported users to the year 2048—offering a speculative look at what shopping for an Ozweego might feel like decades from now.

At the heart of the experience was a custom WebGL scrolling mechanic that pulled visitors through a z-depth wormhole and into a futuristic 3D product catalog—an imaginative take on what the Ozweego legacy could become.



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