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adidas Ozweego 2048
YEAR2019
CLIENTSadidas
Hypebeast
STUDIOJam3
sound design
Boombox
PROJECT TAGSInteractive, WebGL
To celebrate the launch of the FW19 Ozweego, adidas partnered with Hypebeast to reimagine the future of footwear retail. Together, we created an immersive digital experience that transported users to the year 2048—offering a speculative look at what shopping for an Ozweego might feel like decades from now.
At the heart of the experience was a custom WebGL scrolling mechanic that pulled visitors through a z-depth wormhole and into a futuristic 3D product catalog—an imaginative take on what the Ozweego legacy could become.
Full Walkthrough
Key Screens
Info & Key Credits
RESPONSIBILITIES
Creative Direction
Design Direction
3D/Motion Direction
Interaction Design
User Interface
User Experience
CREATIVE TEAM
CREATIVE directorsAdam Romano
Roger Dario
senior designerDanilo Nagura
MOTION Designer
Charlotte Lucas
Branko Jass
TECHnology
creative developerJohn Iacoviello
developerWenchen Li
production
producer
Alex Prudsel
Awards & Press
AWARDS
091519FWA
FWA of the Day
Mobile of the Day
090819awwwardsSite of the Day
070819CSSDASite of the Day
071119CSSDAInnovation Design Award
071119CSSDAUI Design Award
071119CSSDAUX Design Award
PRESS
050120net magazineAdidas Ozweego 2048
Pg 52-56
Adam Romano
Creative & Design Direction
BOOKING FOR JUNE 2025