HBO Max x Saks  
And Just Like That...







To promote the new season of HBO MAX’s ‘And Just Like That...’, we created 5 key window displays at Saks Fifth Ave. that captured the grit and grace of living in NYC. 

Each window is structured around artifacts from the series, providing a wink and nod for longtime fans, and an accessible entrypoint for new ones.

Each has their own unique interaction point. In one window — as you walk by, Carrie’s dress (created out of old newspapers) blows as if it’s being lifted by a subway gust. 

In another, your presence scares away the pigeons in central park — revealing Carrie’s doppelganger JW Anderson pigeon purse perched on the bench.



Each window’s story is brought to life through interactive movement.


Street Shots




Window 1
Approach and fans blow the dress from below




Window 2
Carrie’s iconic blue manolo shoe made out of NYC anthora cups on kinetic wires




Window 3
Iconic purses from the characters in the show pass through a bag check scan revealling the contents inside.





Window 4
Approach and pigeons scatter, revealing Carrie’s JW Anderson pigeon purse.




Window 5
Approach and zoom into Carrie’s cosmo, where you can see a live feed of yourself on the street in her drink.




Info & Key Credits









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