Adam Romano
Creative & Design Direction

NYC


FULL-TIME PARTNER AT MANTIS.WORKS

About Me

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HBO Max x Saks  
And Just Like That...

YEAR2025

CLIENTSHBO Max
Saks Fifth Avenue

STUDIODE-YAN

FABRICATIONSpacecraft

PROJECT TAGS

Experiential, Window Display, Interactive, Digital, TouchDesigner, Unreal Engine 5



To promote the new season of HBO MAX’s ‘And Just Like That...’, we created 5 key window displays at Saks Fifth Ave. that captured the grit and grace of living in NYC. 

Each window is structured around artifacts from the series, providing a wink and nod for longtime fans, and an accessible entrypoint for new ones.

Each has their own unique interaction point. In one window — as you walk by, Carrie’s dress (created out of old newspapers) blows as if it’s being lifted by a subway gust. 

In another, your presence scares away the pigeons in central park — revealing Carrie’s doppelganger JW Anderson pigeon purse perched on the bench.


Each window’s story is brought to life through interactive movement.

Street Shots



Window 1
Approach and fans blow the dress from below



Window 2
Carrie’s iconic blue manolo shoe made out of NYC anthora cups on kinetic wires



Window 3
Iconic purses from the characters in the show pass through a bag check scan revealling the contents inside.




Window 4
Approach and pigeons scatter, revealing Carrie’s JW Anderson pigeon purse.



Window 5
Approach and zoom into Carrie’s cosmo, where you can see a live feed of yourself on the street in her drink.



Info & Key Credits
RESPONSIBILITIES
Creative Direction
Design Direction
3D/Motion Direction
Interaction Design
Graphic Design
User Experience

key hbo CREDITS
director of Digital InnovationVictor Piniero

VP MarketingDana Flax

Global Marketing StrategistSamantha Garrison

HBO MAX MarketingKate Ajanassian

manager, digital innovationKendall Navedo

key saks CREDITS

Director, Business DevelopmentAlexandra Levin

Senior Director, Visual MerchandisingConnor Matz
de-yan CREATIVE TEAM
Creative DIRECTORSAdam Romano
Daria Semenova
ART DIRECTORLauren Lao

architects/3DJintong Mao
Grant Thorshov
Chase Doyle
DE-YAN Serbia

de-yan TECH ANd PRODUCTION
TechnologyDaniel Goggin
Chenshan Gao
Claudia Tay
Zach Kampf

Production/OperationsArianne Moore
Noel Edelstein
Chelsea Blockey
Laura Carttagena
Georgia Brodie
Pavle Popov




Awards & Press
AWARDS

111425CLIO AWARDS[Gold] Out of Home (Other)

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Adam Romano
Creative & Design Direction

FULL TIME PARTNER AT MANTIS

About Me

Let’s Talk