NYC
BOOKING FOR JUNE 2025
Levi’s Wynwood
YEAR2019
CLIENTSLevi Strauss & Co.
STUDIOJam3
fabrication/BuildAnthemic
House of Falls
Fire Burns Up
PROJECT TAGSExperiential, Interactive, Branding, Event Drop, Web
In 2019, Levi's created a destination in the booming Wynwood district of Miami where you could go to customize denim using their new "Future Finish" technology, take in a few cocktails, and enjoy some live music. They challenged us with creating a space within the destination to engage guests and get people talking.
Knowing their new technology could rapidly print designs onto denim, we set out to create a system where they could drop new designs created the very same day by participating artists.
Our solution was to leverage a shipping container and install a customized product carousel inside of it. On the outside we created a giant neon drop clock that would continuously countdown the time until the next drop. Every few hours, we released a visual code a few quick-to-the-draw guests could enter into a companion WebApp we designed, for a free pair of denim.
Promotional Reel
Drop Experience
Etch Drop Redeem
Mobile Interface
Tap the pattern to unlock
Drop Redemption
Bespoke shipping container
Info & Key Credits
RESPONSIBILITIES
Creative Direction
Design Direction
Spatial Design
3D/Motion Direction
Interaction Design
User Interface
User Experience
CREATIVE TEAM
CREATIVE & DESIGN DIRECTORAdam Romano
senior designerMike Lamont
MOTION Designer
Michal Leonczuk
TECH & PRODUCTION
technical DirectorPeter Altramirno
producerShannon Kennedy
executive producer
Kaitlyn Lacy
house of falls
integrated tech, 3d modellingSallie Falls
fire burns up
creative technologistChristopher Lewis
Awards & Press
AWARDS
0320FWA
FWA of the Day
0620adweekBest Experiential Activation by Retail Brand
110920the drum awards[2nd] [Highly Commended] B2C Experience of the Year
[Finalist] In-Store Experiential Activation of the Year
[Finalist] Innovative Experience of the Year
[Finalist] Event Technology of the Year
[Finalist] Open Air Experience of the Year
PRESS
121319adweekLevi’s New Retail Experience Features a Tech-Fueled Merch Drop
121319the drumFinalists Revealed for The Drum Awards for Experience 2020
Adam Romano
Creative & Design Direction
BOOKING FOR JUNE 2025