Levi’s Wynwood







In 2019, Levi's created a destination in the booming Wynwood district of Miami where you could go to customize denim using their new "Future Finish" technology, take in a few cocktails, and enjoy some live music. They challenged us with creating a space within the destination to engage guests and get people talking.

Knowing their new technology could rapidly print designs onto denim, we set out to create a system where they could drop new designs created the very same day by participating artists.

Our solution was to leverage a shipping container and install a customized product carousel inside of it. On the outside we created a giant neon drop clock that would continuously countdown the time until the next drop. Every few hours, we released a visual code a few quick-to-the-draw guests could enter into a companion WebApp we designed, for a free pair of denim.




Promotional Reel



Drop Experience
Etch Drop Redeem






Mobile Interface
Tap the pattern to unlock



Drop Redemption
Bespoke shipping container









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