Meta Labs Retail
YEAR2024
CLIENTMeta
FEATURED ARTISTArmando Flores
STUDIOSDE-YAN
Jack Morton
FABRICATIONCzarnowski
PROJECT TAGSInteractive, TouchDesigner, Retail, Game Design, Spatial, Industrial Design, UI/UX
Meta wanted to create a retail destination for guests to dive deep into the world of Meta Ray Ban and pay homage to the local culture of each store. Starting as a proof of concept at Meta Connect 2024, we generated a series of hands-on experiences designed to take advantage of Meta Ray Ban’s product features — like hands free recording.
Due to it’s success, we were commisisoned to generate an LA flagship retail location that implemented the same concept. To celebrate LA’s vibrant low-rider culture, we partnered with Armando Flores — a prominent chicano low-rider artist to create an interactive rhythm game called ‘Bounce Boulevard’.
Everything was designed from scratch, including our 3D printed controller.
As you tapped the icons coming towards you, a physical hydraulic low-rider model would bounce along to the beat. The better you do, the bigger the bounce.
We also created a gallery space for you to ask questions to Meta AI from your glasses, featuring the work of Estevan Oriol.
Meta Labs Retail
Physical Space
Bounce Boulevard
Rhythm Game Design
Meta Connect 2024
Proof of Concept
Info & Key Credits
RESPONSIBILITIES
Creative Direction
Design Direction
Motion Direction
Spatial Design
Interior Design
Industrial Design
Interaction Design
User Interface
User Experience
LEAD CLIENT CREDITS
global events marketing manager
Nicole Vendetti Patella
experiential marketingDamien Baines
special projects/experientialKatie Bozzi
AI/XR Event LeadershipClifford Carson
creative & Arch
Executive Creative Director
Court Williams
Head of Architecture
Camila Romano
Creative & Design Director
Adam Romano
Architects/3D
Jintong Mao
Rishab Jain
DE-YAN Serbia
tech & production
TechnologyStephen Martell
Zach Kampf
Daniel Goggin
Philip Cadoux
Chenshan Gao
Claudia Tay
Lily Hsaio
Production/OperationsMaureen Boyle
Jenna Jacobson
Liv Tschantz