NYC
BOOKING FOR JUNE 2025
Pepsi Pop Star
YEAR2021
CLIENTSPepsiCo.
Hersheypark
STUDIOJam3
FabricationJuiceworks
PROJECT TAGSExperiential, Interactive, Avatar Design, Spatial, Game Design, WebGL, 3D, Branding, Motion Design
Pepsi was looking for a partner to help them reimagine their attraction presence in Hersheypark Pennsylvania. They challenged us to think about how we can illicit the feeling of ‘Unapologetic Joy’ to the thousands of guests who visit the park every year.
Tapping into the spirit of Pepsi’s storied connection with pop music, we designed a non-ride attraction designed to immerse our guests in the feeling of pop stardom.
We designed an avatar generator that would map your face to the character you choose. After selecting a track, this avatar would be used as the centerpiece for an interactive dance game on a full length screen with points earned for accurate timing.
Each screen lived in a physical pod designed to let guests feel free to express themselves naturally.
Promotional Reel
Spatial/Arch
Branding
Graphics/Icons/Social
Outfit Studies
Marvelous
Gameplay & Takeaway
Info & Key Credits
RESPONSIBILITIES
Creative Direction
Design Direction
Branding
3D/Motion Direction
Interaction Design
Game Design
User Interface
User Experience
Spatial Design
Pepsi Credits
PEPSI
Rachel Prowler
Amanda Chapin
Deb Kugler
Leon Imas
Mark Rakhmanov
Megan Ippolito
Alessio Scalabrini
Pamela Madigan
CREATIVE TEAM
CREATIVE & DESIGN DIRECTORAdam Romano
DESIGNDanilo Nagura
Andrea Mata
MOTION DIRECTOR
Branko Jass
MOTION/3D
Cyrill Durigon
Andrea Arice
Kousha Motamedi
CHOREOGRAPHYChallengeArts
COPYWRITEREvan Doherty
TECH & PRODUCTION
TECHNICAL DIRECTORSDimitrios Doukas
Fabio Toste
STRATEGYJack Wilkinson
PRODUCTION
Alex Predusel
Shannon Kennedy
Cassandra Hyde
Karli DeFilippo
Awards & Press
AWARDS
0722THE FWA FWA of the Day
0722ADCC
[Bronze] Interactive & Digital Installations
PRESS
073021wmfzPepsi launches first-of-its-kind dance experience at Hersheypark
073021pennliveHersheypark Pepsi Pop Star attraction: First look at new music and dance experience
072921FOX Business Pepsi opens new attraction at Hersheypark
Adam Romano
Creative & Design Direction
BOOKING FOR JUNE 2025