Pepsi Pop Star







Pepsi was looking for a partner to help them reimagine their attraction presence in Hersheypark Pennsylvania. They challenged us to think about how we can illicit the feeling of ‘Unapologetic Joy’ to the thousands of guests who visit the park every year.

Tapping into the spirit of Pepsi’s storied connection with pop music, we designed a non-ride attraction designed to immerse our guests in the feeling of pop stardom. 

We designed an avatar generator that would map your face to the character you choose. After selecting a track,  this avatar would be used as the centerpiece for an interactive dance game on a full length screen with points earned for accurate timing.

Each screen lived in a physical pod designed to let guests feel free to express themselves naturally.



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