NBA Pixel Arena







During the covid pandemic, the industry was abuzz about the potential of the Metaverse. Brands were eager to take part in this exciting new creative space and generate virtual worlds for their guests to explore and experience their brand in entirely different ways.

Google and NBA approached us to create a virtual world where basketball fans could celebrate their love of the game during live games and in the off season as well. We set to work envisioning what this world should feel like — ultimately culminating into a basketball wonderland where guests could guide a custom designed avatar through our virtual city and centerpiece arena.

We designed an avatar creator for guests to be able to completely customize how they presented themselves in our world, a currency system and shops to upgrade their look, and custom designed basketball games for them to play during IRL timeouts. 

The entire world was created in WebGL, and was a testament to our cross collaborative workflow between creative and dev to optimize assets for aesthetics and performance.



Promotional Reel



In-Game
Screen caps & UI




Arena Design
Renders



Promotional
Renders



Avatar Design
Customization Study



Info & Key Credits







Awards & Press








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