NBA2K Royal Court







NBA2K LEAGUE wanted to do something very different for the NBA Crossover event in San Fran. 

In a sea of pop-a-shots, how do you stand out? Enter Royal Court — a candlelit race to the throne in an interactive culture clash between baroque era opulence and streetwear culture. 

Guests would make their way through the salon and play different skill testing games, and collect different AI portraits of themselves in baroque/streetwear drip. 

Each game was designed from scratch — from a drumming game designed to test your rhythm, to a statue slashing game to test your swordsmanship and accuracy.

The experience culminated in the grand hall where guests could compete against NBA players in 2K on our throne stage, and test their luck in our secret prize alley to win gaming consoles and swag. Framed screens on the wall allowed guests to customize their AI portraits they collected.

The installation was an entirely unique experience, offering our many satisfied guests a palate cleanser from the ocean of blue LEDs surrounding it. 

And we had the lineups to prove it!



Onboarding
Guests arrive, get their photo taken, and see an AI portrait of themselves appear in baroque streetwear.





Baroque Beat
A custom rhythm game where you drum to the beat, blending chamber music and hip-hop.





Baroque Beat
Gameplay in TouchDesigner





Court Cutter
Slash through statues to reveal the streetwear fit underneath.





Court Cutter 
Gameplay in UE5





NBA2K Playhouse
Scan your RFID to tag your portraits with our digital graffiti cans, and play against NBA talent on stage.





Secret Library
Lift the book to see if you win






Info & Key Credits








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