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NBA PIXEL ARENA

CLIENT
↳  NBA/Google

WORK
↳  Creative Direction

PROJECT
↳  Virtual/Metaverse
↳  WebGL

DATE
↳  2023
☻  Download the NBA app 

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Google and the NBA partnered with Jam3 to design the future of sports entertainment: an immersive, multiplayer 3D world inside the NBA app for fans.

Inside this personalized multiplayer experience fans could customize their avatar in futuristic street-style, recreate the legendary dunks of their favorite players and play battle royale mini-games against other fans to unlock new exclusive merch.

CREDITS

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GOOGLE
CREATIVE DIRECTORS
↳   J.P Guiseppi
↳   Franc Cheetham

JAM3
CREATIVE DIRECTOR
↳   Adam Romano

DESIGN
↳   Andrea Mata
↳   Xiaocha Zhang
↳   Barbara Lopez
↳   Victoire Douy

MOTION DIRECTOR
↳   Branko Jass

MOTION/3D
↳   Cyrill Durigon
↳   Andrea Arice
↳   Kousha Motamedi
↳   Ivo Diependaal
↳   Mauri Vio
↳   Chris Chan

TECHNICAL DIRECTORS
↳   William Chan
↳   Kin Hui-Lo

DEVELOPMENT
↳   Amelie Rosser
↳   Henrique Périgo
↳   Johnathan McKinnell
↳   Alejandro Mesa Suarez
↳   Artem Leznikov
↳   Edgard Zavarezzi

PRODUCTION
↳   Mark Evans
↳   Patrick Raimondi
↳   Celane Chan
↳   Florinda Dilag

SOUND DESIGN
↳   Boombox

NBA
↳   Julie de Jesus Evans
↳   John Butterfield
↳   Dockery Walker

awards

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FWA 
↳   Site of the Day 2023

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PEPSI POPSTAR

CLIENT
↳  Pepsico

WORK
↳  Creative Direction

PROJECT
↳  Experiential/Installation
↳  Non Ride Attraction
↳  Game Design
↳  Branding

DATE
↳  2021

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Pepsi was looking for a partner to help them reimagine their attraction presence in Hersheypark Pennsylvania. They challenged us to think about how we can illicit the feeling of ‘Unapologetic Joy’ to the thousands of guests who visit the park every year.

Tapping into the spirit of Pepsi’s storied connection with pop music, we designed a non-ride attraction designed to immerse our guests in the feeling of pop stardom. 

We designed an avatar generator that would map your face to the character you choose. After selecting a track,  this avatar would be used as the centerpiece for an interactive dance game on a full length screen with points earned for accurate timing.

Each screen lived in a physical pod designed to let guests feel free to express themselves naturally.

awards

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FWA 
↳   FWA of the Day 2022

ADCC
↳   [Bronze] Interactive/Digital Installations

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Medal of Honor:
Above & Beyond        

CLIENT
↳  Oculus/Respawn

WORK
↳  Creative & Design Direction

PROJECT
↳  Interactive
↳  Digital
↳  WebGL

DATE
↳  2020

↳  View the Site ☻

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Medal of Honor is a historic Playstation game series first released in 1999, best known for being Steven Spielburg's first directorial foray into the medium. Cut to 2020 and the developer Respawn has decided to make a new Medal of Honor game exclusively for VR. Oculus challenged us with creating a web experience that would pay homage to the dramatic shift for the series. On top of this, the request was to build it on-stack. This had never been done before.

Channeling the immersive qualities of VR, we created an experience designed to put you right where the action is. We faithfully recreated a town from the new game in 3D, completely from scratch, and created a texture aesthetic designed to look like the key art provided to us.

Recreating the game for the web was never the objective. The goal was to give you a look at a small french village rooted in the throes of war, frozen in time. We designed a dynamic camera path to get you weaving in and out of small vignettes, and get up close and personal with french resistance fighters desperately trying to fend off the Nazi's advance.

The outcome is an immersive cinematic experience that pays homage to the game series lineage, and charts new territory for what can be done on the web to promote upcoming titles.

CREDITS

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Jam3
---------------

ECD
↳    Pablo Vio

CREATIVE DIRECTOR
↳   Adam Romano

SENIOR DESIGNER
↳   Steven Mengin

CREATIVE DEVELOPER
↳   Amelie Rosser

LEAD DEV
↳   Pedro Bellesa

TECHNICAL DIRECTOR
↳  Chris Holmes

EXECUTIVE PRODUCER
↳  Greg Meltzer

PRODUCER
↳  Jacob Karsmeijer

MOTION DESIGN
↳  Jess Tat
↳  Branko Vass


Oculus
---------------
CREATIVE DIRECTOR
↳  Chad Tafolla

ART DIRECTOR 
↳  Camiel Flohr

PRODUCER
↳  IV Tench

EXECUTIVE PRODUCER
↳  Angela Fung


Supporting Team
---------------
TEXTURE ARTISTS
↳  George Varodi
↳  Ivan Fedorov
↳  Mike Lamont

3D ARTISTS
↳  Miri Sarbu
↳  Andrew Guan
↳  Alex Liki

SOUND DESIGN
↳  Boombox Studios

awards

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FWA
↳   FWA of the Year 2020
↳   Peoples Choice 2020
↳   FWA of the Month
↳   FWA of the Day

AWWWWARDS
↳   Site of the Month
↳   Site of the Day

CSS DESIGN AWARDS
↳   Site of the Year 2020
↳   Site of the Month
↳   Site of the Day
ADCC
↳   [Silver] Design
↳   [Silver] Animation & Motion
↳   [Bronze] Websites

THE ONE SHOW
↳   [Bronze] Digital Craft

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levi’s Wynwood

CLIENT
↳  Levi Strauss & Co.

WORK
↳  Creative & Design Direction

PROJECT
↳  Installation

DATE
↳  2019-2020

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In 2019, Levi's created a destination in the booming Wynwood district of Miami where you could go to customize denim using their new "Future Finish" technology, take in a few cocktails, and enjoy some live music. They challenged us with creating a space within the destination to engage guests and get people talking.

Knowing their new technology could rapidly print designs onto denim, we set out to create a system where they could drop new designs created the very same day by participating artists.

Our solution was to leverage a shipping container and install a customized product carousel inside of it. On the outside we created a giant neon drop clock that would continuously countdown the time until the next drop. Every few hours, we released a visual code a few quick-to-the-draw guests could enter into a companion WebApp we designed, for a free pair of denim.

Inside the container, we installed mirrors along the walls and designed an LED light show along the perimeter to create an infinity room effect for guests who scanned their newly acquired drop code.

The installation drew large crowds and provided a mechanic for Levis to engage their guests over the course of three months.

Credits

---

ECD
↳  Adrian Belina

Creative Director
↳  Adam Romano

Senior Designer
↳  Mike Lamont

Technical Director
↳  Peter Altramirno

Producer
↳  Shannon Kennedy

Executive Producer
↳  Kaitlyn Lacy

Motion Designer
↳  Michal Leonczuk

awards

---

FWA
↳  FWA of the Day

Adweek
↳  Best Experiential Activation by Retail Brand

The Drum Awards (Experiential)
↳  2nd Place ‘Highly Commended’

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ozweego 2048

CLIENT
↳  adidas/Hypebeast

WORK
↳  Creative & Design Direction

PROJECT
↳  Interactive
↳  WebGL


DATE
↳  2019

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adidas had plans to release the FW19 Ozweego and was looking for an experience to pay homage to the iconic footwear. Partnering with Hypebeast, we created an experience that gave you a glimpse of what an Ozweego shopping experience might look like in 2048.

Centered around a WebGL scrolling mechanic, we took you on a z-depth journey through a wormhole and into a 3D product catalog that envisioned what the 2048 collection might look like.

CREDITS

---

ECD
↳  Adrian Belina

CREATIVE DIRECTORS
↳  Adam Romano & Roger Dario

SENIOR DESIGNER
↳  Danilo Nagura

CREATIVE DEVELOPER
↳  John Iacoviello

DEVELOPER
↳  Wenchen Li

PRODUCER
↳  Alex Prudsel

EXECUTIVE PRODUCER
↳  Kaitlyn Lacy

MOTION DESIGNERS
↳  Charlotte Lucas
↳  Branko Vass

SOUND DESIGN
↳  Boombox

Awards

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FWA
↳  Site of the Day
↳  Mobile of the Day

AWWWARDS
↳  Site of the Day

CSS DESIGN AWARDS
↳  Site of the Day
↳  Site of the Month (Nomination)