NBA PIXEL ARENA
CLIENT
↳ NBA/Google
WORK
↳ Creative Direction
PROJECT
↳ Virtual/Metaverse
↳ WebGL
DATE
↳ 2023
☻ Download the NBA app
Google and the NBA partnered with Jam3 to design the future of sports entertainment: an immersive, multiplayer 3D world inside the NBA app for fans.
Inside this personalized multiplayer experience fans could customize their avatar in futuristic street-style, recreate the legendary dunks of their favorite players and play battle royale mini-games against other fans to unlock new exclusive merch.
![](https://freight.cargo.site/t/original/i/75def36435c98dda4f48db03a1f285fa76c151915a59a6492dcffcc87a86e5db/Group-26087414.png)
![](https://freight.cargo.site/t/original/i/53c9f0773dcae348f6438fe6f7dd1509fa6b0790f0545298e0aa3f15c6a70b00/Screenshot-2023-06-11-at-3.55.01-PM.png)
![](https://freight.cargo.site/t/original/i/b9a6c721ce0a7479337fefb8ae424561efa9dbe673ad6eda666bd247397486cd/Group-26087376.png)
![](https://freight.cargo.site/t/original/i/557786823c38fba92e19f30dd459ee53359807d61eff1aaeb53bfecd65f0ba16/Frame-43.png)
![](https://freight.cargo.site/t/original/i/aad35e394331cb457e832513f465b57f9b238955f16ee3e509e532c348971073/1.png)
![](https://freight.cargo.site/t/original/i/07a31c73bdafab636fcd22a9bc8ad744399ad093b59732ba341a56da27ab6d85/2.png)
![](https://freight.cargo.site/t/original/i/bc9591048341615ecce37bf715ee9c3e1cbdeef70b3b84be1d7c991ada143f7d/5-1.png)
![](https://freight.cargo.site/t/original/i/44334d1d1a9f9031c22cb002903111c8276e728e163c6e86c84370efeae84d88/030_A.png)
![](https://freight.cargo.site/t/original/i/3ca155407df18d83a6c42fdc2923871edc048fdf3513a13af8650ce1a37ac61f/102_A.png)
![](https://freight.cargo.site/t/original/i/a0ebd0bca960826bfeb41aed129bda4a3deef2265f83669ddc5e217932d663f9/Frame-42.png)
![](https://freight.cargo.site/t/original/i/352beb1f698b95fd6b91db79cdafe9a1ec890a2244037f9e63781d95f6ad8e13/Group-26087374.png)
![](https://freight.cargo.site/t/original/i/227577fdcf9e6b6e5538f0ed9267f9ca4a9218d69b1957cab59977efeac5c408/Group-26087404.png)
![](https://freight.cargo.site/t/original/i/392c26bde01beaf8c472da58d2ba6789c10e502cb01bc3307b6af537603f972e/Group-26087416.png)
CREDITS
CREATIVE DIRECTORS
↳ J.P Guiseppi
↳ Franc Cheetham
JAM3
CREATIVE DIRECTOR
↳ Adam Romano
DESIGN
↳ Andrea Mata
↳ Xiaocha Zhang
↳ Barbara Lopez
↳ Victoire Douy
MOTION DIRECTOR
↳ Branko Jass
MOTION/3D
↳ Cyrill Durigon
↳ Andrea Arice
↳ Kousha Motamedi
↳ Ivo Diependaal
↳ Mauri Vio
↳ Chris Chan
TECHNICAL DIRECTORS
↳ William Chan
↳ Kin Hui-Lo
DEVELOPMENT
↳ Amelie Rosser
↳ Henrique Périgo
↳ Johnathan McKinnell
↳ Alejandro Mesa Suarez
↳ Artem Leznikov
↳ Edgard Zavarezzi
PRODUCTION
↳ Mark Evans
↳ Patrick Raimondi
↳ Celane Chan
↳ Florinda Dilag
SOUND DESIGN
↳ Boombox
NBA
↳ Julie de Jesus Evans
↳ John Butterfield
↳ Dockery Walker
awards
FWA
↳ Site of the Day 2023