NBA PIXEL ARENA
CLIENT
↳ NBA/Google
WORK
↳ Creative Direction
PROJECT
↳ Virtual/Metaverse
↳ WebGL
DATE
↳ 2022
☻ Download the NBA app
NBA wanted to find new ways to engage their GenZ audience during the playoffs. Working with Google, we ideated around how we could do this in a way that felt fun and engaging. Enter the NBA Pixel Arena, a second screen metaverse experience designed to compliment the season playoffs.
Users could explore interactive highlights augmented onto our virtual court, as well as a gamified halftime trivia moment with varying levels of difficulty.
In the metaverse, avatars can help create a sense of connection and personalization for users, so we designed a robust avatar generation tool to help illicit those feelings.
The experience was designed to be evergreen, and will continue to evolve over the next few years.
CREDITS
CREATIVE DIRECTORS
↳ J.P Guiseppi
↳ Franc Cheetham
JAM3
CREATIVE DIRECTORS
↳ Adam Romano
↳ Pedro Barroso
DESIGN
↳ Danilo Nagura
↳ Raphael Mendes
↳ Xioacha Zhang
DEVELOPMENT
↳ MediaMonks
PRODUCTION
↳ Ashley Hadzopolulos
↳ Patrick Raimondi
SOUND DESIGN
↳ Boombox
NBA
↳ Julie de Jesus Evans
↳ John Butterfield
↳ Dockery Walker
awards
FWA
↳ Site of the Day 2022