NBA PIXEL ARENA


CLIENT
↳  NBA/Google

WORK
↳  Creative Direction

PROJECT
↳  Virtual/Metaverse
↳  WebGL

DATE
↳  2022

☻  Download the NBA app 




NBA wanted to find new ways to engage their GenZ audience during the playoffs. Working with Google, we ideated around how we could do this in a way that felt fun and engaging. Enter the NBA Pixel Arena, a second screen metaverse experience designed to compliment the season playoffs.

Users could explore interactive highlights augmented onto our virtual court, as well as a gamified halftime trivia moment with varying levels of difficulty.

In the metaverse, avatars can help create a sense of connection and personalization for users, so we designed a robust avatar generation tool to help illicit those feelings.

The experience was designed to be evergreen, and will continue to evolve over the next few years.





CREDITS


GOOGLE
CREATIVE DIRECTORS
↳   J.P Guiseppi
↳   Franc Cheetham

JAM3
CREATIVE DIRECTORS
↳   Adam Romano
↳   Pedro Barroso

DESIGN
↳   Danilo Nagura
↳   Raphael Mendes
↳   Xioacha Zhang

DEVELOPMENT
↳   MediaMonks

PRODUCTION
↳   Ashley Hadzopolulos
↳   Patrick Raimondi

SOUND DESIGN
↳   Boombox

NBA
↳   Julie de Jesus Evans
↳   John Butterfield
↳   Dockery Walker

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FWA 
↳   Site of the Day 2022


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