NBA PIXEL ARENA
CLIENT
↳ NBA/Google
WORK
↳ Creative Direction
PROJECT
↳ Virtual/Metaverse
↳ WebGL
DATE
↳ 2023
☻ Download the NBA app
Google and the NBA partnered with Jam3 to design the future of sports entertainment: an immersive, multiplayer 3D world inside the NBA app for fans.
Inside this personalized multiplayer experience fans could customize their avatar in futuristic street-style, recreate the legendary dunks of their favorite players and play battle royale mini-games against other fans to unlock new exclusive merch.
CREDITS
CREATIVE DIRECTORS
↳ J.P Guiseppi
↳ Franc Cheetham
JAM3
CREATIVE DIRECTOR
↳ Adam Romano
DESIGN
↳ Andrea Mata
↳ Xiaocha Zhang
↳ Barbara Lopez
↳ Victoire Douy
MOTION DIRECTOR
↳ Branko Jass
MOTION/3D
↳ Cyrill Durigon
↳ Andrea Arice
↳ Kousha Motamedi
↳ Ivo Diependaal
↳ Mauri Vio
↳ Chris Chan
TECHNICAL DIRECTORS
↳ William Chan
↳ Kin Hui-Lo
DEVELOPMENT
↳ Amelie Rosser
↳ Henrique Périgo
↳ Johnathan McKinnell
↳ Alejandro Mesa Suarez
↳ Artem Leznikov
↳ Edgard Zavarezzi
PRODUCTION
↳ Mark Evans
↳ Patrick Raimondi
↳ Celane Chan
↳ Florinda Dilag
SOUND DESIGN
↳ Boombox
NBA
↳ Julie de Jesus Evans
↳ John Butterfield
↳ Dockery Walker
awards
FWA
↳ Site of the Day 2023