adidas DSG
Client
↳ adidas/Dick’s Sporting Goods
Work
↳ Creative Direction
Project
↳ 3D/Motion Graphics/XR
Date
↳ 2022
↳ View the Site ☻
To promote the new adidas Predator boot, we developed an XR experience that would showcase the incredible new features. In order to demonstrate the level of craftsmanship and detail that went into every stitch of the product, we created high fidelity 3D sizzle reels for every feature. Each environment was designed to capture the essence of the extended brand campaign.
The experience was designed to be scalable to support future product launches from adidas in DSG stores.
CREDITS
CREATIVE DIRECTOR
↳ Adam Romano
DESIGN
↳ Danilo Nagura
↳ Lauren Grudzinski
3D/MOTION
↳ Andrea Arice
↳ Charlotte Lucas
↳ Kousha Motamedi
↳ Miguel Oco
↳ Ivan Rys
LEAD DEV
↳ Edgard Zavarezzi
MOTION DIRECTOR
↳ Branko Jass
awards
FWA
↳ Site of the Day 2022