PEPSI POPSTAR
CLIENT
↳ Pepsico
WORK
↳ Creative Direction
PROJECT
↳ Experiential/Installation
↳ Non Ride Attraction
↳ Game Design
↳ Branding
DATE
↳ 2021
Pepsi was looking for a partner to help them reimagine their attraction presence in Hersheypark Pennsylvania. They challenged us to think about how we can illicit the feeling of ‘Unapologetic Joy’ to the thousands of guests who visit the park every year.
Tapping into the spirit of Pepsi’s storied connection with pop music, we designed a non-ride attraction designed to immerse our guests in the feeling of pop stardom.
We designed an avatar generator that would map your face to the character you choose. After selecting a track, this avatar would be used as the centerpiece for an interactive dance game on a full length screen with points earned for accurate timing.
Each screen lived in a physical pod designed to let guests feel free to express themselves naturally.
CREDITS
CREATIVE DIRECTOR
↳ Adam Romano
DESIGNERS
↳ Danilo Nagura
↳ Andrea Mata
3D/MOTION
↳ Andrea Arice
↳ Cyrill Durigon
↳ Kousha Motamedi
TECHNICAL DIRECTOR
↳ Dimitrios Doukas
↳ Fabio Toste
STRATEGY
↳ Jack Wilkinson
MOTION DIRECTOR
↳ Branko Jass
EXECUTIVE PRODUCER
↳ Karli DeFilippo
PRODUCERS
↳ Alex Predusel
↳ Shannon Kennedy
↳ Cassandra Hyde
COPYWRITER
↳ Evan Doherty
FABRICATION
↳ JuiceWorks
CHOREOGRAPHY
↳ ChallengeArts
PEPSI
↳ Rachel Prowler
↳ Amanda Chapin
↳ Deb Kugler
↳ Leon Imas
↳ Mark Rakhmanov
↳ Megan Ippolito
↳ Alessio Scalabrini
↳ Pamela Madigan
awards
FWA
↳ FWA of the Day 2022
ADCC
↳ [Bronze] Interactive/Digital Installations