Rent: Seasons of Love


Client
↳  Fox

Work
↳  Creative & Design Direction

Project
↳  Music Video

Date
↳  2019



To help promote the Fox live broadcast version of RENT: The Musical, we created a music video centered around the iconic song "Seasons of Love" that paid tribute to it's loyal "Rent Heads".

We designed a piece which sought to capture the essence of the original RENT branding, and then build upon it. We sent out an open call to fans to submit themselves singing the song, and then weaved in strong typography that highlighted key lyrics, and bold brand colors into the final edit.

The final pieces pulled in 360,000 views on YouTube.





CREDITS


ECD
↳  Adrian Belina

Creative Director
↳  Adam Romano

Senior Designer
↳  Danilo Nagura

Associate Executive Producer
↳  Kaitlyn Lacy

Motion Designers
↳  Lucas Bigot
↳  Maxime Bigot

awards


PROMAX Awards
Art Direction & Design (HOLIDAY/SEASONAL/SPECIAL EVENT PROMO)
↳  GOLD

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©MMXX ADAM ROMANO